Sport Management

The sport management program combines a passion for sport with business fundamentals, allowing students to pursue careers in various segments of the sports industry, including recreational, collegiate, and professional sports. We place a unique focus on using careers to glorify God and keep Christ preeminent, making a positive impact on the sports industry and society as a whole.

On this page Overview Graduate Outcomes Programs / Features Faculty Contact

Program Overview

Students majoring or minoring in sport management will have several opportunities to gain real-world experience in the sport industry. Students in our program have worked events like Atlanta Falcons games, the SEC Men's Basketball Tournament, and the Chick-Fil-A Peach Bowl to name a few. Students may apply to work some of the largest sporting events in the country as well. Events we have worked include the Daytona 500, the NCAA Men's Final Four, the CFP National Championship, and the Super Bowl.

These practical learning experiences allow students to connect what they have learned in the classroom to an actual sport setting while also providing great networking opportunities and additions to their resume.

Graduate Outcomes

Our graduates pursue a variety of career paths in the sport industry across many different levels of sport from recreation and youth sport to collegiate athletics to professional sport. Some common careers include gameday or events coordinators, athletics director, sports marketing manager, facility operations manager, sport law/contracts agent, guest relations manager, and corporate partnership manager.

Senior Manager of Business Analytics, Oakland Athletics
Associate Director of Compliance, Duke University Athletics
Operations Manager, St. Louis City Soccer Club
Partnership Activation Manager, Hall of Fame Resort & Entertainment
Compliance, NIL Coordinator, Robert Morris University
Coordinator of Performing Arts & Sports, National Federation of State High School Associations
Head Volleyball Coach, Oglethorpe University
Assistant Baseball Coach, LeTourneau University
Personal Ticket Consultant, NASCAR
Business Development Manager, Sporting Kansas City

Colby Pepper ’20

Kaitlyn Purdy ’17

Teaching sport management at Covenant College brings me great joy. I love the small community that allows me to get to know each student personally. That enables me to better assist each student to prepare for the specific aspect of sport management that they are interested in.

Michaela Kourmoulis

Assistant Professor of Sport Management

Programs & Features

The sport management major is housed in the business department where emphasis is placed on the development of a Christian worldview as it applies to the business sphere.

View Course Catalog

The department also offers a sport management minor.

View Course Catalog

SPM 275 Athletics in Secondary & Higher Education
SPM 308 Marketing & Communication in Sport 3 hour(s).
SPM 318 Sport Facility & Event Management 3 hour(s).
SPM 345 Sales and Sponsorship in Sports
SPM 406 Sport Law & Ethics

“Name, Image, and Likeness: A Step Towards God’s Image or Towards Corruption”
“Analysis of the business cost, economic impact, and Christian outlook on Major League Baseball and cutting affiliation with 42 Minor League Baseball organizations”
“Impact of Adults on the Mental Health of Youth Sport Participants”
“The Effect of VAR (Video Assistant Referee) on Soccer”
“The Impacts of the Coronavirus Pandemic on NCAA Athletics”

Guided Capstone Requirements

As part of the course curriculum, a variety of guest speakers are brought in from prominent leagues, brands, and teams in the sport industry to share about their experiences. Some of our guest speakers have represented the following:

Under Armour
The Chicago Bears
The University of Southern California Athletics Department
Atlanta Dream

Meet the Sport Management Faculty

Michaela Kourmoulis Assistant Professor of Sport Management

Benjamin Wyatt Visiting Assistant Professor of Sport Management

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